Google affiliate marketing is once again on
the popular list of Internet marketers. If a website owner wants to
cash in on the many benefits of affiliate
advertising then usage of the Internet should be examined and
tools used to quickly identify new trends. Usage of such will help the
website marketer to track sales and
get a more accurate assessment of the return on investment.
Optimize for Tablets & Cellphones
Web marketers failing to optimize their Google affiliate marketing
ads for the mobile environment will lose out on a great deal of users.
Mobile commerce
is growing fast and as such effective affiliate ads should be
created for the mobile environment. Don't just focus on the
conventional Internet user, but also on the mobile user.
Interactive & Stimulating Content
People are tired of reading the same old captions and sales
ads. In addition, they don't want to see long stories about the
benefits of using a product and as such the old landing
pages consisting of long sales letters will have to go. Dynamic
content generation is the way forward and with that then usage of
HTML5 and a bit of Flash are allowable.
The idea is to create a high level of interactivity between
the website and the consumer once the user has clicked on one of the Google affiliate marketing
ads.
Consumers have become more sophisticated users of the Internet
and the long sales letters with loads of testimonies and hype words
simply will not trick them into buying. Be honest; give
the specs of the product and use video, 3D as well as
interaction tools such as click for a show rather than the user scrolling through endless text to get to the price.
Other Important Trends
Google announced its new feature, the Google+1 earlier this
year which connects SEO with the social media. With the feature, the
consumer opinion becomes important for ranking
and such feedback is gained from the social media platforms.
Google affiliate marketing ads should be targeted and the landing pages
highly relevant. Where consumers don't like something,
chances are that the site ranking will drop. Ensure favourable
feedbacks from consumers to secure ranking.
Let us help you make the most of Google affiliate marketing tools and ensure an excellent return on invest. Contact us for
professional assistance today.
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